This Tech Bubble Is Different - BusinessWeek
The best minds of my generation are thinking about how to make people click ads,” he says. “That sucks.
via businessweek.com
DIY Facebook Page Management: The Choice Gets Harder - MarketingVOX
Spotted by an Inside Facebook reader, the new tab, found in Page Insights, includes such data as impressions per post and the total percentage of a Page’s fans that left feedback on the post.Before this test, admins could only see daily impressions and feedback data in Insights, Inside Facebook said, noting that the enhancement could compete with certain low-end page management companies. Still, some level of in-house skill is required even with this new data, it added: “To pull actionable lessons from the Insights data, admins will have to do some legwork in Excel.
via marketingvox.com
Job Recruiters Turn to Facebook to Find Candidates - WSJ.com
Facebook’s use as a job-recruitment tool remains small, but its appeal may be growing. Some recruiters say they have all but eliminated their spending on job boards, which can charge a few hundred dollars per job posting, depending on volume. Others note that while LinkedIn contains a more comprehensive résumé database, candidates tend to value referrals from their connections on Facebook more.
The majority of social-media traffic to Waste Management Inc.’s careers website comes from Facebook, beating out LinkedIn, said Jenny DeVaughn, manager of social media and employment branding. The Houston-based environmental services company is currently trying to fill 1,500 positions—from software developers to garbage truck drivers.
In addition to posting jobs and videos of current employees on its Facebook page, the company has recruiters and other employees find user groups and join discussions.
via online.wsj.com
The Importance of Social Design - “Why Facebook Needs Sheryl Sandberg - BusinessWeek”
Facebook’s tentacles now touch millions of other websites, from the Huffington Post to Amazon.com (AMZN), that use its reader comment system, and its “like” and “send” buttons, to allow their users to share their content with their friends on the social network. Under Sandberg’s direction, Facebook has begun preaching the mantra of what it calls “social design” to companies that want to remake themselves for the fashionable age of social media. It sets up Facebook brilliantly—those social ads may someday start showing up on any site that has a “like” button.
via businessweek.com
I guess it’s official now since it is an official “mantra” at Facebook but I’ve been practicing Social Design with my clients since 2008.
Key Highlights
- Facebook reporting nearly 45.3 million active US users in the last 30 days
- Facebook growing in every age/gender demographic. Fastest growing segment: Women over 55, up 175.3% in the last 120 days.
- Facebook growing faster with women than men in almost every age group. Women comprise 56.2% of Facebook’s audience, up from 54.3% late last year.
- 45% of Facebook’s US audience is now 26 years old or older.
